INTRODUCTION
Content management, or CM, is a set of processes and technologies that support the evolutionary life cycle of digital information. This digital information is often referred to as content or, to be precise, digital content. Digital content may take the form of text, such as documents, multimedia files, such as audio or video files, or any other file type which follows a content lifecycle which requires management.
The digital content lifecycle consists of 6 primary phases: create, update, publish, translate, archive and retire.
A critical aspect of content management is the ability to manage versions of content as it evolves (see also version control). Authors and editors often need to restore older versions of edited products due to a process failure or an undesirable series of edits.
Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development and/or publication of the content. Each review team member requires clear and concise review standards which must be maintained on an ongoing basis to ensure the long-term consistency and health of the knowledge base.
TOPICS
- Import and creation of documents and multimedia material.
- Identification of all key users and their roles.
- Assign roles and responsibilities to different instances of content categories or types.
- Definition of workflow tasks.
- Tracking and managing multiple versions of a single instance of content.
- Publishing the content to a repository to support access to the content.
TARGET AUDIENCE
This seminar is aimed at senior (IT) management involved in deciding and implementing strategies.
